“IRIDIUM” (“a hard, dense silvery-white metal.”)
IRIDIUM is a Microbrand Watch Startup based in Singapore under the AUDRIC Brand. IRIDIUM was founded on the lines of Affordability meets practicality concept. We started with a series of drawings and sketches that were so good that we had to bring it to life. It was a journey which was hard to embark on especially when life and careers already moving in a set direction. Took heart and finally realized of creating a true adventure focused horology venture.